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Embracing The Future Of Ethical And Sustainable Luxury With Lab-Grown Diamonds

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Our Bestsellers
-60%
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Princess Cut Eternity Band

From: $780.00 From: $311.00
-60%
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Oval Eternity Band

From: $1,420.00 From: $567.00
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Emerald Cut Eternity Band

From: $1,940.00 From: $776.00
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Round Cut Eternity Band

$510.00 $203.00
-59%
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Thin Diamond wedding band, 0.34 CTW

$495.00 $201.00
-60%
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Open Cuff Ring, 0.18 CTW

$300.00 $120.00
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Three Stone Engagement Ring, 2.00 CTW

$1,695.00 $678.00
-60%
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Fan Ring, 1.25 CTW

$1,040.00 $416.00
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Incredible Savings

Offering exceptional jewellery pieces at the best possible prices is our speciality. We’re that sure, we even provide a price match guarantee service.

Exceptional Quality

Handmade by our experienced and expert craftsman, you won’t find better quality anywhere else.

Outstanding Customer Service

Our team will be on hand every step of the way to help you along the way with whatever you need both before, during and after your purchase.

Any shape, Any Size, Any Color. It's your choice

Would You Like To Go Modern?

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1-CARAT DIAMOND STUD EARRINGS

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NEW DESIGNS IN OUR PENDATNT COLLECTION
Our Promise

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Ethical Luxury

Our Story
Our Story

A Legacy of Brilliance, Evolved

For over 30 years, we’ve been passionate about diamonds, dedicating ourselves to providing exceptional quality, service, and expertise. Our journey began with meticulously sourced mined diamonds, serving the industry’s most discerning clients. Today, we proudly embrace the future of ethical and sustainable luxury with lab-grown diamonds.

Our Evolution:

While our commitment to excellence remains unwavering, we recognize the growing demand for responsible and conscious luxury. Lab-grown diamonds offer the same brilliance and beauty as mined diamonds, without the environmental and ethical concerns. This shift aligns perfectly with our core values, allowing us to continue exceeding client expectations while contributing to a brighter future.

New Collection
Timeless
Treasures

Classic and enduring pieces with timeless designs that never go out of style.

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Customers Reviews
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Gift Guide
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Gifts For Her

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Quick Ship Gifts

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Gifts For Him

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Gifts Under $1000

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Faq's
I saw something I love in store but can’t find it on the website.
The inventory on our website represents only a sampling of the unmatched selection of inventory we carry in each of our stores. If you saw an item you love in store and can't find it on the website, our diamond experts will be glad to send pricing, additional information, and even photos to you for your records and consideration. To get personal shopping help from one of our diamond experts, contact a store near you, use our request an appointment feature, chat with a virtual diamond expert
Do You Offer A Military Or Service Discount?
We are proud to offer a 15% service discount, or 36 months interest free financing, to our active and retired heroes in the military, police, fire department and paramedics, as well as nurses and teachers. To receive this discount please present a valid, non-classified form of ID or confirmation of service and/or employment at the time of purchase in-store.
Where Do You Do The Repairs/Service Work?
We're proud to have master jewelers at each location who have decades of experience making and repairing jewelry. For that reason, most of our repair work is done in house. However, some of our designers do require repairs to their jewelry items to be completed in their own studio.
I Need My Ring Sized.

Diamonds Direct will gladly resize rings purchased from us free of charge! The turnaround time for ring sizing is dependent on the type of ring you have. In most cases, we can accommodate sizing requests within a few days to about a week. Our shop offers many options to fit your schedule and your sizing needs.

Some of our designers do require us to send rings back to their studio for their artisan craftsman to size. If that is the case for your ring, sizing may take a few weeks. We will gladly coordinate the shipping of the ring to the designer on your behalf free of charge.

Please also note some specialty rings, like eternity bands, tension set diamond rings, and alternative metals, may not accommodate sizing.

Do You Provide Jewelry Appraisals For Insurance Purposes?
Do You Provide Jewelry Appraisals For Insurance Purposes?
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